Artificial Intelligence
The recent advancements in artificial intelligence (AI) have the potential to significantly affect the creative industries, where content creation stands to become more efficient and automated, ultimately reducing the reliance on human involvement. In response to the growing trend of organizations seeking cost-effective measures, creative tasks such as copywriting and graphic design, may be substituted with AI-generated alternatives.
Objective
Collaborating with the copywriting and account interns, we conducted extensive research encompassing various facets of the AI impact, including philosophical and cultural considerations, and the implications for the creative industries and business landscape. Based on these findings, we helped aid in the shaping of a public-facing "manifesto" for Emergence. The manifesto will serve as a guiding statement to pave the way for future PR and thought leadership initiatives for the company in the dynamic world of AI-driven content creation.