Designed and executed a multi-channel campaign for Justpoint, a fresh entrant in the personal injury service sector with a distinct focus on humanizing insurance claims. The mission was to shift the conventional narrative away from profit and numerical assessments of traumatic experiences. Through a careful blend of creative art direction and copywriting, we centered our campaign around the inherent humanity of these claims, emphasizing the emotional resilience behind each case. This approach aimed to redefine the perception of insurance by portraying it as a compassionate support system rather than a profit-driven entity.