Unwrapped Assets
Designed a set of custom wrapping papers for Guinness’ 2022 holiday digital content. Stop-motion videos were created using selected designs to show available Guinness gifts in a fun, engaging way.
Content was created for Guinness’ Instagram Reels.
Custom papers were used to wrap gifts and were sent to Guinness clients for the holiday season.
Guinness Reset
Designed UI/UX mockups for a social content idea, Guinness Reset, to visualize the refreshing relaxation that begins at 5:00 PM with a Guinness. One version of Guinness Reset is to be activated via the Control Center and Do Not Disturb.
An alternative mockup presents the frames of animation for the Guinness Reset to be activated by the clock hitting 5:00 PM and the low battery icon scaling up, morphing into a perfect pint.
World Cup IG Story Mockups
Created social mockups celebrating the USA Men’s team advancing in the World Cup.
Assisted in copywriting to write a Guinness shanty for an Instagram story post.
The time is here, the time has come.
To raise our glass to football fun.
The years have passed, but not too late.
For good things come to those who wait.
Draught vs. Draft
Designed animated direct message UI/UX mockup between Draft Kings and Guinness for a social media collaboration to debate for the Draft or Draught King title.
The Cupcake Guys
+ Guinness
Guinness partnered with The Cupcake Guys to promote the football season and Guinness.
Designed multiple transparent overlay titles for digital social content posted to Guinness’ Youtube & Instagram accounts.
Feed Mock
Ups
Sourced Guinness images to design curated Instagram feed mockups consisting of photos featuring picture-perfect pints for the collaboration with Draft Kings.
