A laptop screen displaying a promotional message about environmental choices, with a green background and text emphasizing the importance of thinking green, featuring a webpage from ASOS with women's fashion and a pop-up message about making sustainable choices.

Sustainable Fashion

Do The Green Thing is an organization servicing the public by promoting sustainability and environmentalism in creative and compelling ways.

Their work challenges the public's perception of climate change and other growing issues through visual designs that invoke a response to change.

The 2022 D&AD Awards hosted a brief from Do The Green Thing for participants to create a compelling campaign to promote change and invoke a response from the audience.

While fashion is a highly integral part of different societies in vastly different ways, it is pertinent that the promotion of green thinking does not diminish the importance of fashion in the lives of millions.